About Us

Wear Your Way Of Life

Discover the timeless comfort of Muk Luks®—where over a century of tradition meets modern style! Since 1911, Reliable Knitting Works has been perfecting cozy knits, blending heritage craftsmanship with fashion-forward designs. Today, Muk Luks® celebrates authentic style, vibrant colors, and cozy adventures with every pair. As a fourth-generation, family-owned company, proudly designed in Milwaukee, WI, and loved around the world, Muk Luks® invites you to "Wear your way of life!"

Share with us

How does Muk Luks® fit into your personal style? We want to know! 

Share your cozy, share your inspiration, share your adventures, share your experiences, share your story - share you! Tag us @mukluks on instagram or use #WearYourWayOfLife for a chance to be featured. 

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Giving Back and Staying Local

We are a family-owned company with a commitment to our customers and giving back to our local community.

Mark Blutstein, CEO says "He wants the company to be known for providing thousands of jobs to well deserving people and giving back by offering philanthropic help to the community and country."

Our History

black and white image from the 1950s of the Reliable of Milwaukee building located in the 3rd ward of milwaukee

Founded in 1911 by the Rosenburg Brothers, Reliable Knitting Works is a proud, family‑owned company with over 115 years of craftsmanship, innovation, and trust at its core. Today, Muk Luks® continues that legacy under the leadership of Owner and CEO Mark Blutstein, who has been with the company since 1986 and was mentored by his father, Morty Blutstein, and uncle, Jerry Polacheck. Our success is built on the dedication of thousands of employees who share a commitment to quality, customer focus, and evolving fashion trends. 

At Muk Luks®, we celebrate self‑expression through cozy textures, bold details, and distinctive personal style. Our products are designed to deliver comfort without compromising individuality—bringing feel‑good fashion to consumers season after season. 

We value long‑term retail partnerships and support our partners with private label programs, exclusive designs, warehousing, and drop‑ship solutions—backed by responsive, reliable customer service and operational expertise. 

Rooted in heritage yet always looking forward, Muk Luks® remains committed to innovation, collaboration, and community. As we grow our product offerings and expand retailer partnerships, we stay true to our mission: celebrating comfort, individuality, and self‑expression while making a meaningful impact through our give‑back initiatives.