About Us

Wear Your Way Of Life

At Reliable of Milwaukee, home of Muk Luks® since 1972, we celebrate authentic style, colorful adventures, and innovative creativity. We celebrate you! Fun, confident, vibrant, genuine, one-of-a-kind.

We get it. We’re all in this together, so we take pride in making sure Muk Luks® is an expressive and honest reflection of today’s lifestyle for people who work hard, make a difference, celebrate diversity and express individual beauty... That’s why every vintage-meets-modern design, every expressive mix of pattern and print, every piece of inventive layering, and every fiber of product is produced with all of the special touches that let you express yourself - the pure and realistic you! 

So kick back, relax and get your happy on. Set a goal, make a change, take action, create an opportunity, cozy up and express yourself the Muk Luks® way with the freedom to mix-and-match and the confidence to show your individuality.   

Share with us

How does Muk Luks® fit into your personal style? We want to know! 

Share your cozy, share your inspiration, share your adventures, share your experiences, share your story - share you! Tag us @mukluks on instagram or use #WearYourWayOfLife for a chance to be featured. 

Follow us! On Facebook, Instagram, Pinterest

Giving Back and Staying Local

We are a family-owned company with a commitment to our customers and giving back to our local community.

Mark Blutstein, CEO says "He wants the company to be known for providing thousands of jobs to well deserving people and giving back by offering philanthropic help to the community and country."

One of the many ways Muk Luks® has helped is by making KN95 and 3-Ply disposable blue masks, which have been in short supply, available to the public. We are offering a donation from each pack of face masks sold to Feeding America to support hunger relief efforts. You can purchase KN95 and 3-Ply disposable masks on our website as well as sign up for our e-newsletter to see more about our philanthropic efforts, newest releases and special offers.

Our History

Reliable Knitting Factory

Muk Luks® Slipper Sox were introduced to the world in 1972 by Reliable Knitting Works, a company started by two brothers, Armin and Samuel Rosenberg, in Milwaukee in 1911. The company remained in the family and is currently on its fourth generation – The Polacheck and Blutstein families.

Our philosophy from day one remains strong, “Muk Luks® Lets you wear your way of Life!” - we believe in making product that lets you be you! From cozy sweater knits, to warm metallics, sequins and shine, soft chunky yarns and rich marled textures, there’s a feeling, an atmosphere…a celebration of self-expression and individual beauty.

Our story includes establishing long-standing partnerships with our retailers. We take pride in collaboration and in our commitment to your success; a practice we believe is unique to our Muk Luks® culture. Additionally, we offer private label, design exclusives, warehousing and drop-shipments.

The same pride and dedication that goes into our design also applies to giving back to our communities, on both local and national levels. Nationally we support, FFANY Charities, The Two Ten Footwear Foundation, Feeding America and United Way Worldwide.  Locally, we support the United Performing Arts Fund, The Channel 10 Great TV Auction, Fisher House Wisconsin, The American Heart Association, PAVE, and many other local causes.